• Master's Program
  • Academics

Master's Program

International Business (IB)

Academic Goals and Program Characteristics

The international economy of today offers unprecedented opportunities and challenges. To meet these challenges, corporations must develop a cadre of experts who possess a deep understanding of global issues as well as a command of core business skills.The teaching goal of this department is to provide students with both a theoretical and practical background in international business so that they understand the principles and structures of business activities in the emerging borderless market environment. Read More ¡·

Selected Courses

Courses List
Major Required Courses Selected Major Elective Courses
Applied Economics

This course is primarily designed to introduce the principles of economics in a practical way for those students who have not previously taken any rigorous economics courses. Accordingly, emphasis will be placed on the economic way of thinking, and on practical issues, rather than on mathematical details. After taking this course, it is hoped that the students will understand and be able to develop their own views on economic issues that appear in the news media, albeit rudimentary.

International Business

This course focuses on the strategic challenges confronting firms that compete in the global economy. It deals with the strategic management of firms that operate in the environment of international business.

Corporate Finance

This course is an introductory course in finance that deals with important issues from the perspective of financial managers who make investment and finance decisions. The course is organized into four parts: The first part investment policy asks how to evaluate projects and select value-added projects, including the valuation of future cash flows, net present value, capital investment decisions and project analysis. The second part valuation and capital markets asks how to value securities such as bonds, stocks and derivative securities, and studies capital markets. The third part financial policy asks how to finance investment projects, including the cost of capital, capital structure policy and dividend policy. The fourth part derivative markets deals with the basic concept of options.

Marketing Management

The course focuses on business-level marketing strategy and uses the marketing planning process as a framework for understanding the integration and coordination of marketing decisions. Students will develop skills in creating and evaluating marketing plans, strategies and implementation programs to become better prepared to manage the marketing problems they will encounter in their profession. As part of the course requirements, students will prepare marketing cases for class discussion, conduct environmental, competitive and customer analyses, and develop several strategic marketing plans. The course also makes extensive use of team-based assignments and active class discussions.

Corporate Strategy

Corporate Strategy is both a theoretical and practical course on planning the sustainability of an organization. The course starts with the theories behind strategy formulation and competition. This is followed by an appreciation of the context wherein the students become familiar with the organizational and environmental context of strategy formulation.

Special Topics in International Business

This course is designed for students who have a general understanding of corporate business and strategy. The purpose of the course is to introduce the concept of international business growth and strategy for globalization. The course will particularly emphasize an analysis of the environmental elements and global strategies of multinational corporations. Prior knowledge of business strategy and strategic management would be helpful as a prerequisite to this course. At the end of the semester, students are expected to have assimilated solid concepts of management in international business.

Financial Accounting

Financial accounting is one of the most important courses in the Department of International Business. Since accounting is widely used to describe all types of business activity, it can be referred to as the language of business. Because financial accounting provides key information for business activity, any business owner should be well aware of the principles of financial accounting.

Capital Market and Cases

This course is designed to equip students with an understanding of the various situations multinational firms and/or financial institutions are expected to face during the normal course of business. Major topics will include case studies, regulations, prospectus(es) and articles that students will locate in their research on the capital market and accounting system. Students will learn lessons from actual cases ranging from bank failure to fund redemption.

Security Analysis and Investment

This course deals with the financial securities markets, principles of investment, asset allocation, security analysis and investment management. This course is useful for an individual investor or any person who wants to work for a financial institution such as a security company, asset management firm, bank or insurance firm. Students are expected to have prior knowledge of corporate finance, and be familiar in particular with such terms as the time value of money and the Capital Asset Pricing Model.

Advertising and Marketing Strategy

Advertising is surveyed as a major part of a brand's integrated marketing communications process, which presents brand information and spurs consumer behavior. Emphasis is placed on the various institutions of advertising-the advertiser, the advertising agency, the media forms, and the support services-and how the efforts of each are combined in the advertising campaign. This course is positioned primarily as a course for advertising and integrated marketing communications as taught in the business/marketing curriculum. Advertising and integrated marketing communications in conjunction with other promotional mix elements such as sales promotion, direct marketing and marketing on the internet, personal selling are thoroughly covered.

International Finance

This course extends the principles of financial management and investment analysis to the international environment. The course presumes that students have prior knowledge of international economics and corporate finance concepts such as the determinants of exchange rates, the capital asset pricing model and capital budgeting. The goal is to provide a comprehensive framework for making financial decisions for multinational companies under global conditions. Students will also be exposed to a broad range of practical case studies in international finance.

International Marketing

This course extends the principles of marketing and marketing management to the international environment. In this course, students pursue an understanding of the managerial and strategic issues in international and global marketing within their specific contexts, which are beyond the scope of the introductory course. The course presumes that students have a prior understanding of the elements of the marketing mix and its environments. After the semester, students are expected to understand the characteristics of the international marketing environment and how to build a global marketing strategy. Practical case studies are conducted through group work.

Consumer Behavior

This course acquaints the student with the basic factors affecting the behavior of consumers a key element of the business environment. The subject matter draws primarily upon contributions from economics, psychology and sociology.

Organizational Behavior

Organizational Behavior is a course about people and how they behave in the work setting. It has its roots in the social sciences, specifically in the areas of (industrial) psychology and sociology. The course is both theoretical and experiential. It starts from a content perspective to facilitate a deeper understanding of individuals, their personal missions, values and traits. The course then moves on to the collective setting (both at the small group and organizational levels), shifting to a behavioral perspective. At the small group level, interpersonal processes will be practiced and analyzed. At the organizational level, the main concern is the work and how it is divided so that the organization is able to achieve effectiveness and efficiency.

Human Resources Management

Human Resource Management is a course on the principles behind the management systems that facilitate the efficient allocation of human resources in a work organization. It is strategic because all of the systems are custom-designed to help an organization achieve its overall mission, vision, goals and objectives. It touches on the systems that are necessary to manage the employee contribution to the company-employee relationship such as job definition, performance management, training management and career development among others. Practical (hands-on) exercises will be conducted.

Organization Development

Organization Development is all about change what causes it, who manages it, who or what is managed and how to manage it necessary knowledge in the fast paced business environment of today. It is a hybrid course that mixes management science and the social sciences. The theoretical foundation precedes the practical approaches to change.

Managerial Statistics

This course is designed for students who have never taken college level statistics. The purpose of the course is to introduce the basic concepts and approaches of statistics and apply them to the real world. Students are not expected to have any mathematical or statistical training beyond that of high school level calculus. The course will particularly emphasize data analysis skills. At the end of the semester, students are expected to have a high proficiency in Excel and the statistical skills necessary to implement appropriate methods in various data analyses.

¡¶ Courses List